我国博物馆旅游的制约因素与突破思路

Obstacles in the Development of Museum Tourism in China and Solutions

博物馆旅游是世界上最受欢迎的文化旅游项目之一,但我国博物馆旅游受博物馆总量较少、特色不够突出、管理水平不高、科技水平不高、资金和人才短缺等因素的影响,规模与效益都不理想。加快发展我国的博物馆旅游,要从五个方面突破:从复兴中华文化的历史使命高度,从软实力竞争的世界战略高度,重新认识博物馆的价值与作用;以人为本,积极发挥社会教育功能,大力培育博物馆旅游市场;改革管理体制,完善社会服务机制;广开财源,打破资金短缺瓶颈;创新文化产业运营模式,提高文化、社会与经济效益。

Nowadays,museum tourism is the most popular cultural tour.However,museum tourism in china is underdeveloped due to deficiencies in museum numbers,distinctive features,management style,technical support,personnel quantity and financial investment.In this paper,the author puts forth solutions from five aspects.First,the role of museums is to be reevaluated for Chinese cultural renaissance by enhancing competitiveness in soft power.Second,the function of social education is to be highlighted,thus fostering a market accessible to the public.Third,the management system is to be reshuffled by strengthening the service mechanism.Fourth,financial resources are to be attracted to break the bottleneck of fund shortage.Fifth,operational patterns are to be innovated,thereby increasing the cultural,social and economic benefits.