在创新中快速成长的安然公司

Fast Growing Enron through Innovation

美国安然公司连续四年被《财富》杂志评为全美“最富创新精神的公司”和“最佳管道公司”。在短短十几年时间里,安然公司由美国国内的一家地区性天然气公用管道公司迅速发展成为当今世界最大的天然气和电力综合公司之一,其成功之道在于:能够敏锐把握环境和政策变化,不断创造机遇;将自己定位为能源服务公司,致力于为世界各地的能源用户提供全面的能源服务;将风险管理和金融参与活动与能源商品销售、投资活动结合起来,积极进行业务创新;建立成长阶梯,善于推广成功经验和模式;采用有效的组织管理和富于创造性的用人机制。

Enron, an American company, has won the title of 'the most innovative' and 'the best pipeline company' for 4 consecutive years by the Fortune Journal. During a decade or so, Enron has grown into one of the world largest natural gas and power corporations from a regional gas pipeline company. Its success can be attributed to the following aspects: to create opportunities through smart analysis and adapt itself to the change of business environment and policy; to position itself as an energy service company, with an aim to provide various energy services to the customers all over the world; to combine the risk management and financial participation activity with the marketing of energy products and investment operations, and to take active innovation in the operation; to establish growth stage and to be good at sharing successful experiences and modes ; and to take effective and inventive labor management system.