康师傅的财资妙手

Master Kong’s Clever Ideas in Finance

凭借＂一碗面＂打遍大陆无敌手的康师傅,在高速成长的过程中,也曾经历了一系列的生死时刻,接掌CFO10年的林清棠连施财资妙手,奠定了这个快消品帝国的财务基石。谁都不会否认顶新国际集团这个18年前在台湾默默无闻的食用油制造商在大陆上缔造的商界传奇。当年一度在天津经济技术开发区辖区内流传着＂一只机,一碗面＂（摩托罗拉寻呼机,康师傅红烧牛肉面）的经典传说,如今仍把主要精力专注在食品行业的康师傅,

An unknown company in Taiwan, Ting Hsin International Group has opened a vast market in mainland. Master Kong depends on 'a bowl of noodles' to defeat the rivals in mainland, whereas it also has experienced a series of crisis in the process of rapid growth. CFO Frank Lin successively introduces clever ideas in finance, which lays the sound financial foundation for this fast moving consumer good.