将体育旅游融入红色旅游的SWOT分析——以延安为例

SWOT Analyses for Sports Tourism and Sports Tourism Integration Exploration——An Example of Yan'an

在阐述了体育旅游融入延安红色旅游现实意义的基础上,运用SWOT分析方法,对体育旅游融入延安红色旅游的内部优势和劣势,以及外部环境带来的机遇和威胁进行了客观的分析,并对体育旅游融入延安红色旅游提出了思路与对策,以期为延安旅游业的持续、快速发展提供参考,也为其它革命老区红色旅游提供思路。

This paper formulates realistic meaning on integration exploration of red tourism and sports tourism,analyzes the interior superiority and weakness and the external opportunity and threat objectively on tourism of national minority sports in Yan＇an,and puts forward ideas and countermeasures on integration exploration of red tourism and sports tourism for the development of the tourism industry in Yan＇an.