摘要
课题组通过对牧区传媒接触情况问卷调查的数据统计分析,认为与农区相比,大众媒介的使用在牧区有明显的差距,牧民已逐渐产生使用媒介的自主意识,但由于文化程度的限制阻碍了牧民媒介使用效益的最大化。
Based on the questionnaire done in the nomads＇ exposure to mass media and statistic analysis, it is found out that the availability of mass media is different in the nomadic areas and nomads come to make use of mass media consciously. However, the high illiteracy of nomads hindered their benefit maximization of application of mass media.
基金
教育部大学生创新性实验计划项目"拉萨市区及周边县传媒接触情况调查"阶段成果
项目号:ZDSK200702
关键词
媒介
自主意识
牧民
media
independent consciousness
nomads
