5Stalk,George,Evans,Philip,and Shulman,Lawrence E.Competing on Capabilities:The New Rules of Corporate Strategy[J].Harvard Business Review,1992,70(2):57-69.
6Coughlan,A.,Anderson,E.,Stern,L.W.,and El-Ansary,A.I.Marketing Channels (6th Edn.)[M].Beijing:Tsinghua University Press,2000.
8Heide,J.B and John,G.The Role of Dependence Balancing in Safeguarding Transaction-Specific Assents in Conventional Channels[J].Journal of Marketing,1988,5(January):20-35.
9Stalk, George, Evans, Philip, and Shulman, Lawrence E. Competing on Capabilities: The New Rules of Corporate Strategy[J]. Harvard Business Review, 1992, 70(2): 57-69.
