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网上同时向上叫价拍卖中顾客投标策略研究

A Research of Online Auction on Customer Bidding Strategies in Simultaneous Ascending Auction
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摘要 本文以金马甲网站为背景,通过对90场"奥运缶"拍卖的数据分析,研究了在网上同时向上叫价拍卖中三类不同的顾客投标行为对获胜概率以及成交价格的影响,得到了在拍卖即将结束时顾客采用交叉投标策略可以获得较高获胜概率、较低成交价格的结论。 Based on the background ofjinmajia website, we collect auction dates and study the impacts of three different bidding behaviors on the winning probability and the trade price. Our results indicate that it is optimal for bidders to use the cross-bidding Strategies at the end of the auctions.
出处 《管理学家(学术版)》 2010年第12期43-49,共7页
基金 国家自然科学基金<网上拍卖中的最优策略研究>(70701028) 中央高校基本科研业务费专项资金资助<两类序贯拍卖中价格形成的研究>(K50510060004) 中央高校基本科研业务费专项资金资助<基于短生命周期商品的网上拍卖研究>(72105472)
关键词 同时向上叫价拍卖 投标策略 交叉投标 迟投标 simultaneous ascending auction bidding strategies cross-bidding late bidding
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参考文献10

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