珠三角地区高职学生的消费主义倾向

Consumerism of Vocational and Technical College Students in Pearl River Delta

以"消费主义倾向指标"的方式对珠三角高职学生的消费主义倾向进行了实证研究。实证表明:源于西方发达国家的消费主义已逐渐渗透到珠三角高职院校中来,近一半的学生的消费行为和消费观念具有消费主义倾向;消费主义的定义性特征在样本中得到明显的体现,所设计的消费主义倾向指标具有较高的信度和效度;学生的校别、性别与生源地等个人特征对学生的消费主义倾向有一定的影响。

With an empirical approach,the paper adopts Consumer Tendency Index to study consumerism of vocational and technical college students in the Pearl River Delta,the results of which indicate a strong influence of consumerism rooted in the developed western countries on students.Almost half of the students’ ideas and behaviors are clearly consumerism-oriented and in line with the essence of consumerism.The indexes are comparatively reliable and valid,and factors such as level of institutions,sex,and birth place all contribute to their consumer tendency.