媒体特性与媒体融合

The Characteristics and Integration of Media

对媒体的认识应该建立在这样的基础上:第一,没有一种媒体是完美无缺的,所谓"尺有所短寸有所长"用在媒体身上也合适;第二,媒体是可以互补的,相互之间并没有不可逾越的鸿沟——网络媒体的发展证明了这一点;第三,各种媒体要解决自身存在的问题,出路只有一条,即实现媒体间的融合。但是,媒体融合并不是灵丹妙药,对于媒体编辑而言,首先需要解决如何在融合中保持自身媒体的特性。

Our understanding of the media should be established on the basis such as：firstly,no one is perfect media.Secondly,different media can be complementary,and the development of online media proves that there is not unbridgeable gap between them.Thirdly,to solve their own problems of different media,the only way is that to achieve integration between the media.However,media integration is not a panacea.For editors of media,the first problem needs to be solved is how to maintain their own characteristics of media in the integration.