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医学院校校园文化品牌的实施策略 被引量:1

Analysis of Implement Strategy of Campus Culture Brand in Medical Colleges
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摘要 医学院校校园文化在培养学生综合素质方面具有重要作用,但目前医学院校校园文化建设不尽如人意,只有实施品牌战略,坚持与时俱进,以专业为基础和以学校精神和优良传统为依托,树立精品意识、传播意识和创新意识,才能打造医学院校校园文化的名牌。 Campus culture in medical colleges has important role in cultivating comprehensive quality of medical students,but the construction of campus culture in medical schools at present is not satisfactory.The paper puts forward that we should implement brand strategy,adhere to the times,and establish awareness of excellent work,awareness of spreading and sense of innovation based on major,college spirit and fine traditions in order to create the well-known brand of campus culture in medical colleges.
作者 万军 颜志香
出处 《浙江青年专修学院学报》 2010年第1期46-48,共3页 Journal of Zhejiang Youth College
基金 温州医学院2008年大学生思想政治教育科研项目<医学院校校园文化活动品牌策略化研究>研究成果 项目编号XSZ07004
关键词 医学院校 校园文化 品牌 策略 medical colleges campus culture brand strategy
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