6Sally A McKechnie, Jia Zhou. Product placement in movies: a comparison of Chinese and American consumers' attitude. International Journal of Advertising, 2003, (3): 349-374.
7Stacey Brennan, Philip J Rosenberger Ⅲ & Veronica Hementera. Product placements in movies: An Australian consumer perspective on their ethicality and acceptability. Marketing Bulletin, 2004, (15): 1-16.
8Pola B Gupta & Stephen J. Gould. Consumers' perceptions of the ethics and acceptability of product placements in movies: Product category and individual differences. Journal of Current Issue and Research in Advertising, 1997, (19): 37-50.
9DLR van der Waldt, LS Du Toit, R Redelinghuys. Does branded product placement in film enhance realism and product recognition by consumers? African Journal of Business Management, 2007, (2): 19-25.