农村蔬菜批发市场营销策略探究——以山东诸城龙都街道善士市场为例

The Marketing Strategy Research of Rural Vegetable Wholesale Market

以山东省诸城市龙都街道办事处的善士蔬菜批发市场为考察对象,通过营销环境模型对善士市场进行分析,在此基础上结合现状分析了其营销策略——产品策略、价格策略、分销策略、促销策略、服务人员策略、服务环境策略等。

The paper took the Vegetable Wholesale Market of Shanshi market, Longdu Street, Zhucheng city in Shandong province as a study object, using the marketing environment model, analyzed the marketing strategy combining with the present situation-product strategy, price strategy, distribution strategy, promotion strategy, service personnel strategy, service environment strategy , etc.