任务驱动教学法在“营销调研综合实训”中的应用

Application of Task-based Teaching Method in "Comprehensive Practice of Marketing Survey"

"营销调研综合实训"课程具有明显的项目导向与任务驱动的特点。"营销调研综合实训"课程实施任务驱动教学法,有利于提升学生的职业能力和职业素质。以营销调研为主线,学生为主体,教师为主导,将所学知识与技能隐含在设计的工作任务中,可以进一步深化实践教学,提高学生的实践技能。

＂Comprehensive Practice of Marketing Survey＂ has the obvious character of being program-oriented and task-driven.The application of task-driven teaching method can promote students＇ professional ability and quality.It is conducted by taking the marketing survey as the essence,students as the main part and the teacher as the leader with the knowledge and skills contained in the tasks,which strengthens the practical teaching and enhances students＇ practical skills.