关于我校连锁经营管理专业建设的思考

Ideas of Construction in the Major of Chain Management of Our College

以专业基础、专业定位、专业建设为思路,分析了我校连锁经营管理专业建设现状,从门店营运管理、连锁配送管理、物流企业管理、总部销售策划与促进等新的视角来审视其专业的基本定位,指出应从连锁配送与物流管理角度来突出专业特色.

The problems about major construction of chain management in our college are discussed in three aspects of foundation,dissects and ideas of major construction.Our major should be oriented to four series of profession,that is chain stores＇ operational management,distribution management,logistics management and headquarters management.And the distribution management may be the characteristic of our major.