法语广告口号中常见修辞格的应用

The Use of Rhetorical Devices in French Advertising Slogans

广告和我们日常生活密不可分,作为广告的灵魂——广告口号常常运用修辞格来增强表达效果。法语广告口号中各种修辞格的运用具有很强的表现力和艺术感染力,给消费者留下深刻印象。本文通过大量实例的分析和归纳,探讨法语广告口号中常见的修辞格的应用。

Advertisement is an indivisible part of our life.In order to make advertisement more impressive,solgans,the soul of advertisement,are often written with the use of rhetorical devices which are strongly expressionistic and artistically appealing to consumers.This paper aims at a discussion on the use of common rhetorical devices in French advertising slogans through an analysis and an induction from numerous samples.