高科技企业新产品开发设想来源的实证研究

Field Studies on the Sources of New Product Development of High Tech Companies in Zhong Guancun District of Beijing

】有效地管理新产品创新设想来源是提高企业新产品开发能力的关键问题．本文采取实地参与、访谈和问卷调查相结合的方式，对北京中关村地区３７家高新技术企业及１家外资企业的５３种新产品的研究开发情况进行了详细调查，用大量的案例作为支持，对其新产品开发设想来源作了深入细致的研究和分析．最后，对如何改进我国高新技术企业新产品开发设想来源的管理提出了一系列建议。

Effective management of the sources of new product development(NPD) is crucial for improvement of companies′ product innovation abilities.In the paper,the high tech companies in the Zhong Guancun district of Beijing are selected for case studies.Through visiting,talking with the managers and questionnaire investigations,the authors investigated 37 high tech companies and 1 foreign company on NPD and acquired much first hand data.Based on these cases,the source of ideas for NPD have been analyzed and summarized comprehensively.At last,some concrete suggestions about how to improve the ablities for management innovation ideas have been put forward to serve as references for the Chinese high tech companies in the future.