海南农业突发事件中的乡镇政府形象调查与分析

Investigation and Analysis of the Image-building of Township Government in Hainan Agricultural Emergency

通过对"香蕉致癌"事件中海南乡镇政府形象的实证分析,认为乡镇政府形象建设状况虽然总体良好,但仍存在个别问题,提出了提开政府形象透明度、维系政府形象美誉度等相关建议,以期塑造阳光政府、服务政府和互动政府的形象。

Through empirically analyzing the image of Hainan township government in the ＂Banana cancer＂ incident,we came to a conclusion that the image of the township government is in good condition,but there are still a little problems,so some advices were put forward,such as improving transparency,maintaining favorability of government image,so as to shape the sunshine and servicing,interactive government＇s image.