具有地域乡土特色的乡村品牌景观开发

Development of Rural Brand Landscape with Vernacular Features

乡村景观是现今园林关注的热点,顺应新农村建设的大趋势。针对现今乡村景观建设忽视乡土元素、形式雷同等问题,走特色景观品牌化道路是必然选择;提出营造乡村品牌景观的建议和措施。品牌景观的概念强调景观的品牌价值,突出景观的独一性,在其开发中,通过对地域乡土特色的多方面分析,将地方特色运用于乡村品牌建设和景观开发中,经过品牌景观建设的五个阶段创作出有地域乡土特色的品牌景观,以推动乡村景观建设的发展。

Nowadays rural landscape is a hotspot on gardens,it conform to the trend of building new countryside.In consideration of the problems of the construction on rural landscape such as the ignoring of the vernacular elements,etc.Brand road of distinctive landscape is indispensable.The paper propose to some advice and measures on creating rural brand landscape.＂Brand landscape＂ emphasizes the brand value of the landscape and its idiographic value.Based on analysis of the vernacular features,the authors suggest to put some particular feature in the construction on rural landscape and develop rural landscape,then by the five stages of the construction on brand landscape to create a brand landscape which have regional vernacular features,to promote the construction on rural landscape.