摘要
大众传播动力学是分析环境新闻社会效应的重要理论框架。环境新闻报道要产生良性社会效应,要在三种动力机制作用下实现预期目标:通过环境新闻报道,推动"社会问题化"的实现(问题呈现层面);迅速形成社会动员态势(公众认知与态度层面);获得及时有效的社会回应(实际行动层面)。社会问题化、媒体驱动型社会动员、媒体驱动型社会回应的形成与效果,是评价环境新闻报道质量与社会效应的三个重要的实践维度。
Dynamics of mass communication is an important theoretical framework,which analyzes the social effects of environmental news.To generate positive social effects,the environmental news reports need three dynamic mechanisms： promoting the universalization of social problems through environmental news（the level of question presented）,rapidly forming the social mobilization situation（the level of public awareness and attitude） and accessing to the social response timely and effectively（the level of action）.There are three important practical dimensions in evaluating the quality and social effects of environmental news： the universalization of social problems,the media-driven social mobilization,and the formation and effects of response in media-driven society.
出处
《中国地质大学学报（社会科学版）》
CSSCI
北大核心
2010年第6期71-76,共6页
Journal of China University of Geosciences(Social Sciences Edition)
关键词
环境新闻
社会效应
传播动力学
社会问题化
environmental news
social effect
transmission dynamics
universalization of social problems
