数字短片的青年亚文化特征解读——以优酷网和56网的原创数字短片为例

Interpretation of the Youth Sub-culture Character about the Digital Video

作为当代中国青年亚文化的重要表征之一,数字短片已成为青年人表达自我的一种方式。通过对优酷网和56网120个数字短片的统计分析与个案研究,发现数字短片作为青年亚文化的载体,内容多元,充满张力:一方面,与商业文化和主流意识形态保持距离,注重仪式抵抗,张扬自我表现,青年亚文化特征明显;另一方面,又积极向商业文化和主流意识形态靠拢,或趋向商业化,或迎合主流意识形态,呈现出最终被收编的态势。总体上看,数字短片所呈现出来的青年亚文化仍将在保持自身特色与最终被收编的张力中继续发展。

As an important symbol of youth sub-culture,digital video has become a way for young people to express themselves.Based on the statistical analysis and case study of 120 digital videos from Youku net and 56 net,this paper found that the content of digital videos,as a carrier of youth sub-culture,is diverse and full of tension： First,part of the youth sub-culture is keeping distance with the business culture and the mainstream ideology,focusing on the ritual resistance and self-expression,with the distinct characteristic of youth sub-culture;second,part of the youth sub-culture positively moves closer to the business culture and the mainstream ideology,and is eventually incorporated.In a word,the youth sub-culture which the digital videos represent will keep a balance between maintaining its own characteristics and becoming incorporated while continuing to develop.