9Bao, Zgou, S U. Face Consciousness and Risk Aversion: Do They Affect Consumer Decision-Making [ J ]. Psychology &. Marketing,2003,20, (8) :736.
10Bearden W O, Netemeyer R G, Teel J E. Measurement of Consmner Susceptibility to Interpersonal Influence [ J ]. Journal Con- sumer Research, 1989,15, (2) :473 - 481.