《青年实话》的发行策略探析

Research of Youth Truth's Publishing Strategy

作为少共苏区中央局机关报,《青年实话》显现出了一种别具一格的办报取向。它具有清晰而执著的受众观念,在强调传播既定内容的同时,还异乎寻常地重视报纸的发行工作。它注意在办报的过程中体现发行的理念,在采编的环节,能考虑报纸发行的因素;以组织儿童叫卖队和建立发行机构等手段,尽可能地提高报纸的发行量;大力倡导读报运动,为青年读者消解接受过程中的阅读障碍,以稳定已有的发行渠道和受众群体。

As a mouthpiece of the central Soviet area,＂Youth Truth＂ appeared out of a very different newspaper orientation.It not only stressed transmission and content but also paid great attention to the publishing work.It had clear and dedicated audience.It also took note of the notion of publishing in the process of newspaper establishing and considered factors of publishing newspaper.In order to increase the circulation,it organized a group of children and established publishing institutions.At the same time,it advocated reading newspaper movement and dissoleved reading obstacles for young readers to stabilize its established circulation and audiences.