旅游英语教学中地方文化的渗透——以康巴文化为例

The Penetrating of Local Culture in Tourism English Teaching:The Kangba Culture as an Exemplar

地方文化是旅游发展和旅游英语的重要组成部分。康巴文化是一种极富特色和典型意义的地方文化,是旅游英语教学中难得的"乡土资源"。在旅游英语教学过程中,积极渗透地方文化既是外宣、传播地方文化、促进地方旅游经济的内在要求,也是培养和提高涉外旅游人才素质的必要手段。其渗透策略应注意针对性、实践性和多样性的原则。

Local culture is an important component of tourism English and tourism development,and Kangba culture is a kind of valuable local tourist resource because of its rich characteristics and typical significance.In the process of tourism English teaching,to penetrate the local culture is an internal requirement to externally spread the local culture and promote the tourism economy,and a necessary method to cultivate the abilities of the talents concerning the foreign affairs.Moreover,the strategies to penetrate the local culture in tourism English teaching should be in accord with the principles of pertinence,practice and multiformity.