创办电子商务专业经纪人方向初探

A Tentative Study on Establishing E-commerce Broker Major

分析我国高校电子商务专业的现状和当前电子商务企业对应用型人才的需求,在此基础上提出采用"工学结合、校企合作"的方式,创办电子商务专业经纪人方向。重点探索关于电子商务经纪人方向的专业建设,涉及培养目标、课程体系和教师队伍、实践教学建设等内容。

This paper analyzes the current status of e-commerce major in the colleges of China and the demand of e-commerce enterprises for application-oriented talents.According to the analytical result,this paper proposes to establish e-commerce broker major by the way of ＂work-study combination,school-enterprise cooperation＂,and explores future development to the program on e-commerce broker,involving training objectives,curriculum system,teachers,and building of practice teaching and so on.