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流行文化对80后消费行为的影响 被引量:1

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摘要 流行文化对80后消费行为的影响主要通过两个途径:一是通过大众传媒,主要通过两种手段:提供信息;引导观念、行为。二是通过参照群体,主要体现在伙伴群体和偶像的信息性影响、规范性影响和价值表现上的影响。
作者 王芳
出处 《市场论坛》 2010年第11期100-100,91,共2页 Market Forum
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