基于平面设计视角的朱仙镇木板年画

On the Wood Engraving Painting in Zhuxian Town Based on Graphics Design

朱仙镇木板年画有着鲜明的文化符号特性,它古朴夸张的艺术形象、富有动感的艺术形式、浪漫的表现手法、吉祥灵动的色彩运用正是其平面视觉语言特征的表现,暗合了平面视觉语言的运用原则。具有本土文化特征的朱仙镇木版年画,其审美思想以及造型方法,丰富了现代平面设计语言的表达。对朱仙镇木版年画的这种民俗文化进行研究,融民族艺术风格于现代平面设计,不仅能够弘扬民族文化,而且在平面设计的持续健康发展和多元化发展中也能发挥积极的作用,进而推动中国平面设计的发展。

The new-year wood engraving painting in Zhuxian town has distinct characteristics. Its cultural symbol of primitive and exaggerated art image, dynamic composition, romantic form of expression, auspicious and clever use of color are all the features implying the operating principles of plane visual language. With the native culture features, its aesthetic ideology and composition methods enriched the language expression in modem graphic design. The research on folk culture in Zhuxian town combined with national art style in modem graphic design can not only publicize national culture but also promote healthy developments in graphic design and diversification and furthermore, the development of China＇ s graphic design.