摘要
在分析"雨花茶"特性的基础上,结合现代包装理念,根据顾客购买意图,设计了自用型包装盒、礼品型包装盒、塑料软包装袋3种包装方案,并分别对3种方案进行材料选择、结构设计、装潢设计。3种方案中,都对春茶和秋茶进行了不同风格的装潢设计。
Three packaging plans of personal box, gift box and plastic bag are designed based on the investigation of characteristics of ＂Yuhua tea＂ with the modem packaging concepts and customer＇ s buying intention. Material selection, structure and decoration design are discussed. The decorations of two different styles of spring tea and autumn tea are designed in these three plans.
出处
《包装学报》
2010年第4期64-66,74,共4页
Packaging Journal
关键词
“雨花茶”
包装设计
结构设计
装潢设计
＂Yuhua tea＂
packaging design
structure design
decoration design
