期刊文献+

青少年符号消费研究:以手机消费为例 被引量:1

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摘要 传统经济学中,消费被视为一项追求个人效益最大化的理性的活动。但随着经济的发展、社会的进步,消费的符号特性日益凸显,符号消费在人们的各类消费中比重越来越大。对于成年人消费市场中消费品的符号特性,前人已经做过深入探索,但鲜有关注青少年市场中的符号消费。文章从青少年最常消费的手机商品入手,探讨青少年的符号消费,并对这种现象进行了一定程度的反思。
出处 《兰州学刊》 CSSCI 2010年第11期82-85,共4页
基金 上海高校选拔培养优秀青年教师科研专项基金"从消费者角度探讨商品符号价值对购买意愿的影响研究"阶段性成果。(项目号:YQ08LGH01)
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参考文献14

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二级参考文献10

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