旅游者区域旅游线路选择影响因素研究——以江苏省国内旅游者为例

Study on the Influencing Factors of the Tourists' Choices on Regional Tour Itineraries——A Case Study of Domestic Tourists in Jiangsu

研究旅游者选择旅游线路的主要影响因素及其作用机制,能够为政府寻求有效的区域旅游空间合作,为旅行社等相关旅游企业组织和设计旅游线路提供科学依据。在深入分析江苏省国内游客旅游线路现状的基础上,运用关联度分析、回归分析、比较分析等研究方法,从目的地吸引力、旅游者出游目的、旅游交通和旅游成本等不同角度综合研究了旅游者选择区域旅游线路的主要影响因素及其作用机制。研究结果表明:(1)根据旅游目的地吸引力差异可将江苏13个省辖市划分为4种城市节点类型;(2)出于不同旅游目的的游客选择旅游线路时对不同城市节点类型具有倾向性差异;(3)不同类型的公共交通方式对旅游线路选择的影响尺度和程度存在差异性;(4)通过构建旅游成本统计模型,揭示了旅游成本中距离、时间和消费3个因子间的关系,并结合统计数据得出了它们之间的函数公式。

Study on the main influencing factors and the functional mechanisms of tourists＇ choices on tourism itineraries can help the governments seek effective regional tourism cooperation in space and provide travel agencies and other relevant tourism enterprises with scientific gist to organize and design tourism itineraries.Based on in-depth analysis of current domestic tourists＇ traveling routes in Jiangsu,the paper makes a comprehensive study of the main influencing factors and the functional mechanisms of tourists＇ choices on tourism itineraries by using correlation analysis,regression analysis,comparative analysis and other research methods from angles of destination attractiveness,traveling purposes of tourists,tourism transportation and tourism costs.The results show that：（1） According to the difference between tourism destination attractiveness,the 13 cities in Jiangsu can be divided into four kinds of urban node types;（2） For different traveling purposes,tourists have tendentious differences on cities of different node types while choosing tourism itineraries;（3） Different types of public transportation have different scale and degree of influence on choice for tourism itineraries;（4） By building a statistical model of tourism costs,the paper reveals the relationship among distance,time and consumption of tourism costs and obtains a formula combined with statistical data.