中心城区发展旅游的思考——以郑州市金水区为例

Some Opinions on Tourism Development of Downtown:ACase of Jinshui District of Zhengzhou City

以郑州市金水区为例,对中心城区发展旅游进行了SWOT分析,中心城区具有区位交通优势明显、经济基础良好、基础设施服务设施较为完善、商务活动平台优越、城市旅游兴起、旅游形式丰富等优势和机遇,但也存在着竞争压力大、与城市规划需要衔接等劣势和挑战。在此基础上,阐述了中心城区旅游吸引物由特色旅游、游憩商业区、特色街区和环城游憩带构成,提出了开发休闲度假游、文化感悟游、娱乐购物游、公务旅游、工业旅游、公共资源旅游等旅游产品的思路,并针对这些旅游产品开发的具体对策进行了探索。

Downtown is of political,economic,and cultural center of a city,it has commercial,recreational,leisure and other functions.Along with the pursue of life equality,The urban resident sets new requests on the downtown,s traveling function.the article takes the case of Jinshui District of Zhengzhou City as an example,has carried the SWOT analysis on the downtown traveling development,elaborates the constitution of downtown,s traveling attraction as well as development mentality of the tourism product.Finally,it raises development countermeasures of downtown tourism.