从“新华模式”看民族工艺与民族旅游的互动发展

Interactive Development of Minority Crafts and Minority Tourism under the "Xinhua Model"

民族工艺作为民族文化的重要组成部分,是民族旅游开发能否成功和持续发展的重要原因。文章通过对"新华模式"的分析,提出新华村在开发中以传统工艺为基础重点扶持民间工艺精英、重塑工艺品牌,再引进外来投资商重点发展以民族工艺技艺及文化为核心的多功能旅游区的模式,较好的实现了民族工艺的传承和民族旅游的持续性发展,是民族工艺与旅游互动发展的成功范例,对其它民族地区的发展有较好的现实参照意义。

Minority arts and crafts,as an indispensable part of national culture,is an essential factor for the success of minority tourism and sustainable development.In the tourism development based on traditional arts and crafts,Xinhua village in Heqing County,attaches great importance to supporting folk artists,re-establishing the brand of crafts and bringing in foreign investments,and gives priority to developing a model of multifunctional tourist district,with its core of minority arts,techniques and culture,so as to achieve the inheritance of minority heritages and its sustainable development of tourism.Through the analysis of ＂Xinhua Model＂,it can be concluded that Xinhua village sets a role model for interactive development of minority crafts and tourism,which has a practical reference value for other ethnic minority areas.