摘要
旅游业是顾客参与程度较高的服务业之一,而且在随团游和自助游两种形式下顾客参与又存在一定的差异。本文在阐述旅游业顾客参与的维度的基础上,着重分析了在随团游和自助游中顾客参与的差异,最后提出了提高随团游中的顾客参与水平的建议。
As a service industry,tourism has a higher degree of participation for customers,but there are some differences of participation between package tour and DIY trip.Based on expounding the dimensions of customers＇ participation in tourism,this paper focuses on the difference of customers＇ participation between package tour and independent travel and finally puts forward the measures of improving the level of customers＇ participation in package tour.
出处
《河北旅游职业学院学报》
2010年第4期27-31,共5页
Journal of Hebei Tourism College
基金
中国旅游研究院2009年立项课题<顾客参与对服务失误归因及行为意向影响研究-以随团游和自助游为比较研究>阶段性成果
课题编号:09TABG004
关键词
顾客参与
随团游
自助游
customer participation
package tour
independent travel
