国际商务活动的对比修辞学研究

Contrastive Rhetoric in International Business

对比修辞学主要研究跨语言、跨文化以及跨教育、商务等不同语境的英语作为第二语言和英语作为外语写作的差异与相似之处。在简要评述对比修辞学理论与讨论语言、文化和修辞三者关系的基础上,主要介绍对比修辞学在国际商务活动中的应用,旨在为国际商务活动提供一些启示。

Contrastive Rhetoric examines differences and similarities in ESL and EFL writing across language and culture as well as across such different contexts as education and commerce.This paper briefly introduces contrastive rhetoric and discusses the relationship of language,culture and rhetoric.Finally,it focuses on the application of contrastive rhetoric in international business,aiming at providing some theoretical implications for business.