摘要
在通过对终端+OS+内容应用模式的特征进行分析和对背后的平台竞争理论进行综述的基础上,提出了电信运营商应对移动互联网产业链平台竞争的增值业务发展策略。
Based on the analysis of the features of ＂terminal ＋ OS ＋ applications＂ mode and the review of the platform competition theory behind it, it presents the value-added service strategy of telecom carriers, which should be used for coping with the platform competition in mobile Internet industry chain.
出处
《邮电设计技术》
2010年第11期16-20,共5页
Designing Techniques of Posts and Telecommunications
关键词
增值业务
移动互联网
平台竞争
网络效应
Value-added service
Mobile internet
Platform competition
Network effects
