摘要
通过实地考察法、案例分析法等研究方法对不同类型健身俱乐部布局问题进行了研究,结果发现:俱乐部布局存在较大的自发性和不合理性,俱乐部选址多是集中在商业区附近,布局时对同区域竞争问题考虑不周,低水平竞争时有发生;而影响健身俱乐部布局存在3个主要因素:人口因素、俱乐部差异化发展因素和环境因素。在此基础上提出建议并为完善俱乐部市场提供参考。
This paper used field survey,case analysis and other research methods to research the different types of fitness club layout problem.The results showed that it is quite spontaneity and irrationality on the club layout;clubs are mostly concentrated in the downtown location,and it＇s always ill-considered the problem of regional competition,occurring with the low levels competition.Thus,there are 3 main factors affecting the health club layout,that is,demographic factors,differentiation factors and environmental factors.On this basis,it also procided some recommend for pefecting club market.
出处
《哈尔滨体育学院学报》
2010年第1期50-52,共3页
Journal of Harbin Sport University
关键词
健身俱乐部
选址
布局
Fitness club
Location selection
Layout
