摘要
采用文献资料、问卷调查、访谈等研究方法,对黑龙江省高校大学生体育消费现状进行调查。结果表明:黑龙江省高校大学生体育消费态度是积极的,消费类型主要以"实物型"和"参与型"为主。体育消费目的主要是以"健与美"和"休闲娱乐"为主。消费者因子是影响大学生体育消费的最主要因素。
The article investigated the present situation of sport consumption of college students in Heilongjiang province through the methods of questionnaire and interview.The results showed that college students had active attitude on sport consumption.The material and participation consumptions were main types.The purpose of sport consumption was masterly on healthy,beauty and recreation.The factor of consumer was main factors that influenced sport consumption.
出处
《哈尔滨体育学院学报》
2010年第5期23-25,共3页
Journal of Harbin Sport University
基金
2006年黑龙江科技学院引进高层次人才科研启动基金
关键词
高校大学生
体育消费
影响因素
现状
College student
Sport consumption
Influencing factor
Present situation
