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我国武术职业联赛的运作现状与对策 被引量:4

The current situation and countermeasures of the operation of WMA
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摘要 作为中国第一个拥有自主知识产权、发端于中国本土的武术职业联赛,WMA是中国第一档真正具有成熟产业链的职业联赛。WMA的推出,不仅体现了政府和国家电视台在世界范围内传播中国传统文化的决心和责任,更是中国体育产业一次强强联手的实践创新。WMA首赛季赛事吸引了社会各界的广泛关注,形成了一定的自主知识产权赛事品牌的价值和影响力。作为一个刚刚诞生的赛事,WMA必然存在一些问题和不足,但这些都是发展中的问题,也是可以解决的问题,中国武术职业联赛未来发展前景十分光明。 WMA is Chinese first grade professional league that has truly mature industry chain which is treated as the first professional league of having independent intellectual property rights and originating in China.The carrying out of WMA not only reflected the determination and responsibility that spread traditional Chinese culture in the world of the government and the national television,also meant the association between strong institutions practice innovation of China Sports Industry.WMA's first season event attracted extensive attention from all various circles of society,formed a certain valve and influenced the brand independent intellectual property rights.WMA still exists some problems and deficiencies as the new events,but the deficiencies is the necessary being in the process of developing and those can be resolved.The future development prospects of WMA in China are very bright.
作者 蔡莉
机构地区 广州体育学院
出处 《广州体育学院学报》 CSSCI 北大核心 2010年第6期94-98,共5页 Journal of Guangzhou Sport University
关键词 武术 WMA 运作 Wushu WMA Operation
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