安阳市旅游文化产业发展现状及前景分析

The Analysis on Current Situation and Prospects of Market-oriented Operating Mode of Anyang City Tourism Industry

安阳市拥有丰富和较大发展潜力的旅游资源,但是旅游文化产业的发展和城市经济、社会的发展远不适应,安阳市旅游文化产业运行模式也不适应当前国内旅游产业的发展要求。文章围绕安阳市三"阳"开泰旅游文化和旅游开发背景,对当前安阳市旅游文化产业市场化运作模式进行相关分析并提出建议:通过转换政府管理职能优化旅游产业环境,组建旅游景区优秀旅游管理企业集团,实行市场化运作,整合安阳旅游资源,形成优质旅游资源运行新模式,推动安阳市旅游产业的新发展。

Anyang City has a rich and great potential development of tourism resources, but the tourism industry development is far from meeting the urban economic and social development, Anyang City tourism cultural industries do not adapt to the current operating mode of the development requirements of the domestic tourism industry. Around cultural Anyang, historical Anyang, landscape Anyang and the background of cultural tourism development ; combined with Anyang tourism resources, the article studies the associated analysis of Anyang market-oriented operational mode of tourism cultural industries. Transforming government management functions for optimized environment development of the tourism industry, formating outstanding scenic spots tourism management enterprise groups, Implementing the market oriented operation, integrating of Anyang tourism resources , formating a new high-quality tourism resources model, it promote Anyang City tourism industry a new development.