合肥市会展旅游产品开发探析

Preliminary Study for Product Development of Hefei MICE Toursim

会展旅游已经成为国内很多城市新的经济增长点,合肥市作为安徽省的省会城市,具备了发展会展旅游的优势条件。但在会展旅游产品开发上还存在开发系统性不强、参与机制不高等问题。针对合肥市会展旅游产品的开发现状和存在问题,从两个层次提出会展旅游产品开发的具体措施,并就开发类型提出构想。

MICE tourism is treated as a new economic growth engine in many cities of China. As the provincial capital of Anhui , Hefei has advantages in developing MICE tourism. However , there are several problems ,such as weak product -developing systematic. Poor market participation mechanisms. Based on the analysis of hefei MICE tourism product development situation and existing problems, the article presented Specific measures of MICE tourism product development from two levels. In addition , a series of suggestions are offered on develop type.