Prototypical effects of vagueness in advertising

Prototypical effects of vagueness in advertising

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摘要 Vagueness exists widely in all aspects of human life.Because of its special function,vagueness is favored by advertisers.Based on prototype theory,the thesis explores the vagueness in advertising. Vagueness exists widely in all aspects of human life. Because of its special function, vagueness is favored by advertisers. Based on prototype theory, the thesis explores the vagueness in advertising.

作者俞芳芳

机构地区南京特殊教育职业技术学院

出处《中国校外教育》 2010年第11期86-86,共1页 AFTERSCHOOL EDUCATION IN CHINA

关键词英语教学教学方法阅读翻译 prototype vagueness advertising

分类号 F713.8 [经济管理—广告]

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参考文献3

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中国校外教育

2010年第11期

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Prototypical effects of vagueness in advertising

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