7Cheung C, Chan G, Limayem M. A Critical Review of Online Consumer Behavior~ Empirical Research[J]. Journal of Electronic Commerce in Organizations, 2005,3(4) .. 1-19.
8Turban E, et al. Electronic Commerce: A Managerial Perspective. 5th ed[M]. New Jersey: Prentice Hall Press, 2008 : 129.
9Citrin AV,Stem Jr D,Spangenberg ER,et al. Consum- er Need for Tactile Input.. An Internet Retailing Chal- lenge [J]. J Bus Res,2003,56(11) :915-922.
10Klein LR. Evaluating the Potential of Interactive Media Through a New Lens:Search Versus Experience Goods[J]. J Bus Res,1998,41(3) :195-203.