摘要
互动性招贴设计越来越受到业界及消费大众的关注。凭借其体验式互动的独特优势而受到欢迎。笔者从广告媒体市场的现状出发,分析了新型体验式互动性招贴设计的社会需求、形式及特征,将其与传统媒体的比较中讨论互动招贴设计的市场地位和市场价值。
Interactive poster design is getting more and more attention by the industry and consumers.It is popualar for its unique advantages of interactive experience.The author,starting from the status of advertising media market,analyzes the social needs,forms and features of poster designs,and discusses the market position and market value through comparing with the traditional media.
出处
《长春大学学报》
2010年第11期112-114,共3页
Journal of Changchun University
基金
吉林省社会科学基金项目( 2009B118)
关键词
互动性
招贴设计
interaction
poster design
