网络舆论危机与“五重效应”化解

Network Opinion Crisis and Settlement for "Five Effects"

政府网络舆论危机既是引发政府公信力危机的"催化剂",又是化解危机的"灭火器"。面对网络舆论,政府部门应发挥避雷针效应,做好积极引导;打破屏蔽效应,树立公开透明形象;重视首因效应,做好事件首次应对;克服激将效应,提高新闻发布水平;避免蝴蝶效应,及时迅捷处理问题。

The government network opinion crisis is not only a ＂catalyst＂ to the crisis of government credibility but also a ＂fire extinguisher＂ to solve the crisis.Faced with the network opinion,the government should perform the effect of lightning conductor for active guidance,break the effect of a protective screen for a transparent public image,attach importance to the effect of initial cause for the first response,overcome the effect of goading to improve the level of news release,avoid the butterfly effect to deal with problems in time,and stress interactive effect to establish dialogue mechanism for democratic harmony.