建设品牌项目 服务和谐社会——以青岛市博物馆为例

Building Brands, Serving Harmonious Society: A Case Study of Qingdao Municipal Museum

在建设和谐社会过程中,博物馆可打造自身品牌项目,凝聚人气,积极融入社会发展。博物馆树立品牌项目需准确定位、完善策划、重视宣传,才能最大程度发挥博物馆职能,达到经济效益和社会效益双赢。

In the process of building a harmonious society,museums can build their own brands in order to increase popularity and integrate the social development.To build brands,museum should locate accurately,improve the planning and emphasis on publicity,in order to maximize the function and get both of economic and social benefits.