数字电视EPG广告的系统表现形式及整合实施方案

Electronic Program Guide System Implementation Plan and Integration of Forms

随着数字电视用户数的不断增加,各地的广电运营商致力于开展更多的增值业务,以拓宽收入来源,特别是县级运营商越来越关注游动字幕和图片广告的实现。介绍建立广告系统,通过EPG系统播发、用户端STB接收的广播方式,说明这种增值业务的实现方法和优缺点。

With the numbers of digital television users increasing,all of radio and television operators try to carry out more value-added services in order to broaden the sources of income,especially the operators at the county level which pay more attention to the realization of swimming title and image ads.This article describes the establishment of ad system.That is to say,through describing EPG system and STB to receive the broadcast,it illustrates the methods of achieving value-added services and its advantages and disadvantages.