都市型商圈聚集的影响因素研究

Research on the Factors of Influencing Urban-Trading Area Cluster

都市型商圈作为商品流通领域中一个普遍而重要的经营组织形式,已经成为现代城市重要的组成部分和未来发展的趋势。本文以广州市天河路商圈为例,结合商圈生命周期理论,对商圈聚集的影响因素进行分阶段分析。研究结果表明,影响一个商圈聚集的因素很多,其中最为主要的是赢利因素、环境因素和发展因素。而这三种因素又在商圈发展的不同阶段发挥着不同的效应。因此,在引导一个商圈发展时,首先要判定该商圈所处的生命周期阶段,找出其中最为关键的影响因素,然后再根据相应的影响因素及存在的问题进行合理规划与指导。

Urban-trading area is an important and a common business organization in the field of circulation; and it has become an important part of modem city and trend of the future development. With the help of Life-cycle theory and taking Tianhe Road trading area as the example, the author makes a research on the factors of influencing urban-trading area cluster. It shows that there are a lot of factors that will impose influence on urban-trading area cluster. Among these factors, the factors of profit, environment and development are the most important. And these three important factors will play different roles in the different stages of trading area development. So, while guiding the development of a trading area we should take such steps as： first, understanding the stage of the life cycle; second, finding out the key factors; and third, making out the rational planning and guidance.