传媒时代我国高校品牌塑造的公共传播策略

Study on Universities in China Brand Shaping Public Communication Strategy in the Era of Media

在传媒时代的生态环境中,学会使用传媒并与传媒建立良性互动机制是现代国家公共机构应当具备的技能与职能。当高等教育由精英教育走向大众化教育阶段的时候,品牌成为一所高等学校实现可持续发展的必要条件与必然选择。本文从传播学的角度,探讨我国高等教育机构品牌塑造的方法与策略,期望对正处于快速发展中的我国高等院校建设有所启迪。

In the era of media ecology environment,learning to use media and establish benign interaction mechanism with media is modern national public institutions shall possess the skills and functions.This article from the dissemination study angle,explores our country higher education organization brand mold the method and the strategy,expected that regarding is being in the fast development our country institutions of higher learning construction to have the inspiration.