怀旧消费研究:起源、成果及其核心问题

A Study on Nostalgic Consumption:Origin,Achievements and the Key Issues

怀旧问题研究贯穿于生理学、心理学和社会学等诸多学科,而基于消费者行为的怀旧问题研究尚处于探索阶段。怀旧消费研究的渊源脱离不了基于精神产品的快乐消费研究的兴起,在诸多研究成果中怀旧心理与怀旧消费的关系被大量地提起。但是怀旧消费研究中潜在的一些核心问题,如怀旧体验因子、怀旧认知唤起等,将成为最值得期待的研究领域。

Nostalgia has been researched in many disciplines such as physiology,psychology and sociology,but nostalgia on consumer behavior,the related research is still at the exploration stage.The origin of research on nostalgic consumption came from the research on hedonic consumption of spiritual products.The relationship between nostalgic psychology and consumption has been discussed among a number of literature.But some latent key issues as the factors of nostalgic experience,arousal of nostalgic cognition will be the most worthwhile expecting research fields on nostalgic consumption.