数据挖掘技术在客户关系管理中应用的新探索被引量：1

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摘要客户关系管理逐渐成为企业的竞争力,也成为IT行业一个热门的研究领域。本文介绍了CRM的产生背景和内涵,深入分析了数据挖掘技术在CRM中的作用,进一步对数据挖掘技术在CRM中应用的研究作了新的探索。

作者展金梅陈君涛

机构地区琼台师范高等专科学校海南经贸职业技术学院

出处《福建电脑》 2010年第11期66-67,共2页 Journal of Fujian Computer

关键词数据挖掘客户关系管理企业

参考文献3

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