Esprit服装营销传播方式分析

The Analysis of Esprit's Marketing Communication Tactics

以服装品牌Esprit为研究案例,通过案头调研和观察法从广告、促销、赞助3个方面搜集该品牌的主要营销传播信息,从消费市场、消费心理及营销策略3个方面分析了其调研结果,归纳了该品牌成功的市场营销传播策略。

Taken the Esprit as example,it collected the marketing communication information from adevertisement,sales promotion,sponsor of the fashion brand by desk research and observational study.Then it analyzed the finds of consumer market,consumer psychology and market strategy,summarized its successful marketing comunication tactics.